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They say important people wear Rolex
watches, but how important do you need to be in order to get a special
Rolex watch made in your honor? That is something that doesn’t happen
very often, and in modern times Rolex has been particularly conservative
about their product development process. Rolex may have some of the
biggest names in sports on their list of brand ambassadors, but none of
those people have received special watches made for them.
True to its passion for underwater exploration, Rolex took an active
part in the historic DEEPSEA CHALLENGE expedition of film-maker and explorer James Cameron (director of Titanic, Avatar) in partnership with the
National Geographic Society. On 26 March 2012, the expedition’s
submersible descended 10,908 metres (35,787 feet) to reach Challenger
Deep, the deepest point in the world’s oceans.
The DEEPSEA CHALLENGER and James Cameron as well carried an experimental divers’ watch, the ROLEX DEEPSEA CHALLENGE, on its robotic manipulator arm.The timepiece worked perfectly throughout the dive at extreme pressures, confirming Rolex’s position as the leading brand in waterproofness.
On August 4th, 2014 Rolex did something very “un-Rolex” by releasing a
new version of a watch not only in the middle of the year (usually all
new Rolex watches are released exclusively at the Baselworld trade show
in March), but they did so online. The newest Rolex watch as of today is
the Rolex Deepsea D-Blue Dial watch. The Deepsea D-Blue Dial diver watch is based on the standard Rolex
Sea-Dweller Deepsea 116660 watch, but has a unique dial that starts blue
at the top and using a gradient goes to black. “D-Blue” likely stands
for “diving blue” and the color change on the dial is in reference to a
very special event. It has a blue and black gradient dial with a vibrant green colored
"DEEPSEA" text on the dial. Interestingly enough the reference number
for the D-Blue is the same as the standard black-dialed Deepsea.Waterproof to an extreme depth of 3,900 metres (12,800 feet), this
new-generation divers’ watch benefits from exclusive innovations
developed by Rolex to exceed the most exacting demands of professional
divers. The Rolex Deepsea defines new standards of robustness,
precision, functionality and reliability. In essence, the Rolex Deepsea
is the ultimate Oyster: a watch that defies the elements. Its 44 mm
Oyster case, reinforced with the patented Ringlock System, was designed
to provide the highest degree of resistance in a size that remains
wearable and practical. It is steeped in the pioneering spirit that led
Rolex to invent the Oyster and develop, in the 1950s and 1960s, iconic
divers’ watches like the Submariner and the Sea‑Dweller.
The resulting watch is a surprise-release from Rolex with the first dive
watch dial with non-straight forward color that will certainly fuel
some heated discussions among fans of the brand. No updates yet on
pricing or availability for the Rolex Deepsea D-Blue Dial watch, but we
do anticipate a slight premium for it over the $12,050 retail price of
the standard Deepsea watch. rolex.com
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